Rachael Ray and Dunkin' Donuts

I'm just not sure what the big deal is. I mean.... its Rachael Ray and everything! She endorses Dunkin' Donuts coffee.....so I thought I'd try it. I mean.... its Rachael Ray and EVERYTHING. It has to be good. But its not. I make better coffee - and my coffee is just average. It wasn't horrid...but it wasn't what I'd think Rachael Ray's standards are. I'm just not sure what the big deal is.